Websites aren’t just getting human visitors anymore. AI agents are crawling pages and grabbing snippets too. That shift creates a real dilemma for site owners.
AI crawlers pull valuable content without paying. Traditional paywalls depend on logins or credit cards, which bots don’t use. Some agents even try to buy like real customers, then stall in checkout loops with CAPTCHAs and long forms. Sales slip away without a clear trace.
Blocking every bot looks like an easy fix, but it also cuts off exposure in tools that surface answers from a site, which limits discovery and growth. Letting bots roam gives away content and product data with no return.
The answer sits between lost revenue and lost visibility. A payment and access layer made for AI interactions, built to run alongside the human experience, sets a fair path forward.
From human visitors to AI agents, you need a way to charge and let them buy
PayLayer is a smart AI paywall for WordPress. It helps sites stay open for people while charging AI agents that want content or products. It focuses on four features:
- Selective AI paywalls
- Programmatic access control via API contracts
- WooCommerce integration with agent-friendly purchase endpoints
- Auditability through signed receipts
No blanket bot blocks. Site owners mark specific posts, categories, or routes as billable only for AI agents. A blog can stay open to readers, while automated systems pay to fetch those same articles.
No cookies or forms designed for people. PayLayer uses an API contract. Set prices per article, per 1,000 tokens, or per request, and choose accepted payment methods. The AI agent presents a receipt to prove payment before access.
On WooCommerce product pages, PayLayer adds purchase endpoints built for AI buyers. Bots pick SKUs or variants, choose quantities, and set shipping regions. No human checkout flow.
Each AI access or purchase produces a signed receipt with timestamp, resource ID, and amount paid. WordPress admin tools show these records, which simplifies tracking, dispute resolution, and refunds.
PayLayer adds an AI payment and access layer for WordPress and WooCommerce
PayLayer blends paid crawling, metered content, and AI purchases into a single flow. Human visitors browse normally, and AI agents pay for what they take.
- When an AI crawler requests /post/123, PayLayer returns a 402-style machine-readable challenge with price and terms. The crawler pays up front, sends the receipt, then receives the full content. No pop-ups. No forms.
- Metered access supports rules like “first 500 tokens free, then $0.001 per token,” or per-article pricing at $0.10. AI agents grab quick snippets for indexing but pay for depth. Human readers stay on the site’s usual terms.
- WooCommerce shops get automated orders. An AI assistant identifies products by SKU (for example, a black NY cap), calls PayLayer’s purchase endpoint with size or color, pays programmatically, and receives order confirmation and receipts. Orders land in WooCommerce as standard sales.
Site owners keep control. They whitelist trusted agents, set daily spend caps per bot, and require credentials before payments. Every automated transaction stays authorized and traceable.
Test PayLayer in a staging environment to confirm fit. Decide which posts or products bill AI traffic. Turn invisible bot visits into revenue with clear rules and clean logs.

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